8.25.2008
Changing the Picture at Kodak
posted by Robin Tooms @ 10:21 PM

I've always been a fan of Kodak (and collect quite a few cameras), but recently have been very interested in them for a different reason: the way they've had to deal with change. It's no secret that most photography is now digital, but you can imagine what this meant for a company like Kodak. Steeped in history and traditional structures, they've had to change not only the strategy of the company, but also their internal organizations and cultural norms.

According to this East Bay Business Times article "Sixty percent of the people at Kodak today weren’t part of the company four years ago." This is more than a transformation of the workforce, it's an overhaul. But if you think about it, a company whose business had changed so dramatically in the past four years would need an internal change to match.

Kodak does continues to honor the "social" aspects of photo sharing, as it did even in the days of film. If anything, technology has made this practice more prevalent. Both customers and employees alike share how they live the brand through the photos they post.

(It's also interesting that Kodak is one of only a few Fortune 500 companies to embrace the concept of a "Corporate Blogger" (to much debate). Jenny just finished up a great wrap-up of the 2008 Olympics.)

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